Identity system elements

The identity system consists of all verbal and visuat tools in addition to the identifier that can be used to express the institution's presence, composition and personality. That includes the nomenclature system (principal unit names, taglines etc.) and such visual elements as type fonts, colors and unit signatures. 

ToolsTactical options

Visual system

Graphic devices

Verbal elements

Formal/legal names
Principal unit names or competence list
Tag lines
Affiliation descriptions

Unit signature system

Visual endorsement
Verbal or no endorsement