The data

Click on any square, any combination of driver and tool, to see a list of all the cases where that tool was used for that purpose.

The rollover % figure is the number of those cases divided by 92, the current count of total cases in the Matrix data base. The gray shading in the box is a rough indicator of that % of incidence.

Merger & Acquisition
Spinout or de-acquisition  
Change direction
Broaden scope/scale/visibility
Narrow the scope
Change internal culture
Change expressed personality
Change perceived composition
Name weakness      
Name confusion
Design weakness
Advertising breakthrough          
Legal requirement